Academia
I am committed to shaping the future of the industry through active engagement in academia. For over a decade, I've channeled my extensive experience and innovative approaches into empowering the next generation of content strategists, storytellers, and business professionals. This dedication is reflected in my development and delivery of MBA-level curricula at esteemed institutions. My contributions to leading MBA programs include:
At Ohio State University, I challenged candidates to critically integrate next-gen shopping behavior into compelling brand storytelling and to construct resonant, data-informed content strategies.
At Syracuse University, I guided students in mastering the foundational elements of building enduring content pillars and in deciphering the complexities of the contemporary digital retail ecosystem.
At the New York Institute of Technology (NYIT), I empowered their MBA cohort to excel in the B2C sector by focusing on the development of high-impact storytelling strategies geared towards next generation purchasing behavior.
My commitment to education extends to teaching undergraduate studies at San Diego State University, where I engage General Studies (Gen S), Bachelor of Arts (BA), and Rhetoric and Writing (RWS) students in exploring the core principles of persuasive storytelling, utilizing artificial intelligence, and the metacognitive skills necessary to survive in today’s rapidly evolving professional landscape.
Through these academic collaborations, I bridge the realms of industry best practices and academic rigor, fostering an environment where students cultivate the strategic thinking essential to thrive in the evolving world of content marketing.
Services
Editorial Leadership
Great content starts with informed leadership. Throughout my career, I've developed a unique approach to content leadership that balances creativity with strategic thinking. My editorial leadership has helped major clients including IBM and ASD Market Week establish distinctive brand voices and implement content strategies that drive conversions through genuine engagement. Managing teams of writers while maintaining exceptional content quality and meeting tight deadlines is my specialty––I consistently deliver results that exceed expectations.
Content Creation
I craft narratives that cut through digital noise and forge lasting connections. At Surefront, I authored technical deep-dives that transformed a niche PLM + PIM + CRM platform into an industry authority. During my tenure as Senior Copywriter at OWC, I distilled complex tech specifications into compelling stories that resonated with both power users and everyday consumers.
My byline graces The Robin Report, Sourcing Journal, and Retail Insider, establishing me as the voice behind thought leadership that shapes industry conversations. CEOs and marketing directors seek me out when generic content falls short and authentic expertise is non-negotiable. Whether I'm crafting data-driven articles or narrative-rich white papers, I create content that not just informs—but transforms.
Content Strategy
Great content without strategy is like sailing without a compass—technically possible but rarely effective. At Surefront, my content pillars increased reader engagement by 30% quarter after quarter by addressing genuine audience pain points rather than chasing trends.
At OWC, I orchestrated multichannel approaches where technical accuracy met creative storytelling, turning product specifications into solution narratives. I don't just implement SEO tactics—I integrate them into cohesive strategies where keywords serve the story.
My advantage lies in recognizing that algorithms reward content that readers genuinely value. This human-first, algorithm-aware philosophy has consistently elevated the brands I work with from digital obscurity to authoritative market positions.
Speaking & Education
As a recognized thought leader in retail and content strategy, I've presented at numerous industry events including BrightonSEO, Syracuse University's MBA program, and Perry Ellis International's Annual Sales Conference.
My presentations are dynamic, interactive, and well-researched, tailored to each unique audience. From keynote speeches to panel moderation at events like ASD Market Week, I bring energy and expertise to every speaking engagement. I've also created webinars and live video content for clients including Chase Bank, RetailWire, and Ohio State University, and more––extending my educational impact beyond in-person events.
About Jasmine
For over a decade, I've been shaping brand narratives and transforming complex ideas into compelling content that informs, inspires, and converts. My journey as an editorial leader has taken me through the worlds of retail, B2B, and SaaS, where I've helped brands forge meaningful connections with their audiences through strategic, SEO-driven content.
As founder and CEO of Jasmine Glasheen & Associates, I operated my own successful retail content and speaking agency where I refined my approach to content creation and writer mentorship. My role as Content Marketing Manager at Surefront allowed me to develop SEO strategies that elevated the company from 12th to 3rd in competitor SERP rankings. Throughout my career, I've maintained a commitment to creating content that doesn't just check boxes but builds genuine audience engagement and drives measurable results.
Currently pursuing an MFA in Fiction at San Diego State University as a Prebys Poetry and Endowed Writing Scholar, I'm continually refining my storytelling craft to bring deeper narrative approaches to editorial strategy. My work in academia complements my professional experience, reinforcing my ability to bring fresh perspectives to content creation and team leadership.
My work has been recognized by RETHINK Retail, which named me among their Top 100 Retail Experts in both 2024 and 2025, and by Thinkers360, which included me in their Top 50 Global Thought Leaders in 2024 and 2025, as well as many others. These recognitions reflect my commitment to excellence and innovation in content strategy and creation.
I believe in continuous learning, maintaining certifications in Surfer SEO, Google Ads Measurement, and HubSpot Content Marketing. These technical qualifications complement my creative background, allowing me to bridge the gap between artistic expression and data-driven strategy.
As Seen In
Portfolio Highlights
My writing spans multiple formats and industries, always delivering clear, compelling narratives that drive engagement. Recent examples include:
Speaking
Engagements
My speaking experience includes presenting to audiences ranging from C-suite executives to university students. Notable engagements include:
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BrightonSEO 2024, where I presented on "Retain Your Brand Voice with AI-Generated Content" to an audience of 300+ SEO professionals
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Syracuse University in 2023, developing and presenting MBA curricula on content strategy and digital marketing
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Perry Ellis International's Annual Conference, where I delivered a keynote address on next generation retail trends and their impact on brand strategy
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ASD Market Week, where I served as Morning Show Host and Panel Moderator, facilitating discussions among industry leaders
Client Testimonials
“Jasmine is an incredible writer/content creator”
Jasmine is an incredible writer/content creator who has a special talent for distilling macro trends into insightful, relevant narratives. She has been a major contributor to The Robin Report, writing on everything from next-gen trends and shopping behaviors to reports on retail innovations and new platforms. She delivers well-researched, well-written content that is accessible and a joy to read. She is an important voice for her generation.
Deborah Patton
Managing Editor,
The Robin Report
“I wholeheartedly endorse her as an exceptional content creator, strategist, and SEO expert.”
Jasmine's work consistently stands out by capturing the essence of a brand while driving exceptional levels of engagement. Her profound knowledge of SEO is evident in how she optimizes content for search engines, ensuring it not only resonates with the target audience but also ranks prominently.
Michael Forrest
CEO & Managing Partner
A Level Alliances LLC
“Her voice is fresh and foundational in this ever changing time of digital and social.”
“Jasmine's insights on Gen Z are spot on. Her ability to tell compelling stories about their behavior has enriched my understanding. In my own global teaching to the next Gen of Marketers, I have relied on her content---better than a textbook for understanding what makes consumers tick in the retail space.”
Trish Rubin
Founder
Trish Rubin Ltd.